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About Norco
Norco was founded in 1964 by the North Corona Land Company as a master-planned community. The city’s name is derived from “North Corona.”
The area where Norco sits today was originally inhabited by the Serrano Native American tribe. In the late 1800s, sheepherders and cattle ranchers started settling in the area due to the fertile grasslands.
In the 1960s, the North Corona Land Company purchased 10,000 acres of land in the area with the vision of creating a master-planned “New Town.” They hired the architectural firm of Victor Gruen to design the new community, which was marketed as a rural equestrian community close to the growing job centers of Orange County and Los Angeles.
Economy and Industry
- Norco’s economy has historically been dominated by agriculture and dairy farming, owing to its rural location and abundant farmland. However, in recent decades, Norco has diversified its economic base with a growing number of industries and employers.
- Major industries and employers in Norco today include manufacturing, healthcare, retail, education, and logistics. Some of the largest employers are Corona Regional Medical Center, Norco College, the Norco Unified School District, Fleetwood Enterprises, and United Parcel Service (UPS).
- Norco has a strong manufacturing sector, with companies like Fleetwood Enterprises, C&D Zodiac, and Bertram Yachts producing RVs, aerospace parts, and boats in the city. Other major employers are in the retail and hospitality sectors, with companies like Stater Bros. Markets and Harrah’s Southern California Casino.
- The job market in Norco is relatively robust, with an unemployment rate on par with the national average. Job growth is projected in healthcare, manufacturing, hospitality, and warehousing. Economic development efforts are focused on attracting new companies and high-paying jobs to diversify the economy.
- Recent economic developments include the expansion of the Promenade mixed-use development, which added retail, dining, and entertainment options. Norco College completed a major facilities upgrade, reflecting the city’s investment in education and workforce training. The outlook for continued growth is positive, owing to Norco’s business-friendly policies, skilled workforce, and strategic location near major transportation routes.
- Key opportunities for economic growth exist in sustainable agriculture, clean technology, professional services, and tourism. Norco’s quality of life, educated workforce, and proximity to Los Angeles and Orange County make it an appealing location for companies looking to expand or relocate.
Housing and Real Estate
- Norco’s housing market is characterized by a mix of older and newer homes, with opportunities for new construction and development. Home values in Norco have risen steadily in recent years, with the median home value currently around $500,000.
- The city has a range of housing options, from rural properties with large lots to suburban-style tract homes built in the 1980s-2000s. Newer master-planned communities like Summerlyn and Lakeside offer modern amenities. Overall, Norco is considered an affordable alternative to nearby cities like Corona and Riverside.
- Home values vary depending on factors like lot size, age of home, and neighborhood. The median list price for homes recently listed in Norco was around $575,000. The median price per square foot is around $300. Rents average around $2,000/month for a 2-bedroom apartment.
- There are opportunities for new residential construction and development in Norco. Several new communities have been built in recent years, like Heritage Lakes and Silverlakes. More growth is expected, especially with the planned expansion of the Silverlakes area. The city aims to maintain a suburban, equestrian-oriented feel even amidst new development.
- University, La Sierra University, and Mt. San Jacinto College. There are also opportunities for vocational training at Norco College.
Some other noteworthy names from Norco include:
- Jason Martin, lead singer of the rock band Starset
- Professional BMX rider Mike Escamilla
- YouTube beauty influencer Nicole Guerriero
- Former MLB player Freddy Sanchez
- Reality TV personality and model Meaghan Martin
Norco has produced a diverse range of talented individuals over the years, from actors and musicians to politicians and athletes. While some have achieved fame beyond Norco’s borders, others have become beloved local figures through their contributions to the community.
Fun Facts
- Norco is home to the longest horse parade in the world, with over 200 horses marching through the streets during the Norco Fair & Horseweek. The parade route stretches over 4 miles long!
- Norco has the highest number of horses per capita in the United States. With around one horse for every 3 people, Norco’s nickname is “Horsetown USA.”
- The city hosts an annual George Ingalls Event Center Horse Show that attracts over 10,000 spectators. It’s one of the largest indoor equestrian events in California.
- You can find a horse-themed sculpture or art installation around almost every corner in Norco. The city embraces its equine culture through public art.
- Norco’s zip code is 92860, which when viewed upside down, spells out the word “horse.” This zip code was specifically chosen as a nod to the city’s equestrian identity.
- The Norco Animal Rescue Team (NART) consists of volunteers on horseback who help rescue and evacuate large animals during emergencies and natural disasters.